True Honey Teas

True Honey Teas is a specialty beverage company that manufactures honey-infused herbal and iced tea blends, selling both direct-to-consumer and through wholesale and festival channels. The company was founded in 2013 by Chris Savage, an engineer who set out to solve the limitations of single-serve tea by developing a proprietary tea bag containing roughly twice the ingredients of a standard bag along with infused honey granules, allowing the honey and tea to steep together in a single cup. This innovation, introduced a few years after the company's founding, became the centerpiece of the brand's product line and remains its key point of differentiation in the crowded ready-to-brew tea category. The company's product range spans herbal teas such as hibiscus and rooibos blends, flavored iced teas including lavender lemonade, and single-serve formats compatible with K-Cup brewing systems, sold in multi-packs as well as bundled trios. Flavors include Blueberry Hibiscus, Pineapple Mango Hibiscus, Peach Rooibos, and Lavender Lemonade, among others, with additional herbal tea blends rotated into the lineup over time. The company emphasizes direct sourcing of botanicals, herbs, spices, and tea leaves from farmers, positioning its ingredients as free of pesticides, synthetic additives, and artificial flavorings. Its on-site marketing highlights a set of core claims: roughly twice the ingredients per tea bag compared with conventional products, farm-fresh and directly sourced ingredients, and honey included in every tea bag. True Honey Teas targets retail consumers through its own e-commerce storefront, offers subscription discounts to build repeat purchase behavior, and maintains a store finder tool indicating distribution through brick-and-mortar retail partners. The company also operates a wholesale program for retail and foodservice accounts and participates in festivals as a channel for consumer sampling and direct sales, reflecting a hybrid direct-to-consumer and retail distribution model typical of emerging beverage brands. Leadership includes co-founder and CEO Chris Savage, who continues to drive product innovation and flavor development, and COO Michael Savage, who brings over 40 years of executive operational leadership from the airline, telecommunications, and healthcare testing industries and, since joining full-time in 2019, has overseen production, shipping, supply chain, and fulfillment for the company. The leadership team also includes staff focused on brand and business development who came up through direct sampling and sales at festivals and events, underscoring the company's grassroots, experiential approach to brand building alongside its e-commerce operations. The company presents itself as a family-run business — Michael Savage is Chris Savage's father — with a stated mission to grow the tea-drinking community by offering bolder, naturally sweetened flavor profiles intended to appeal both to existing tea enthusiasts and to consumers who do not typically drink tea. Content on the company's site also references cooking with tea as a use case beyond beverages, suggesting the company positions its products as a culinary ingredient in addition to a drink. While the available content does not specify third-party certifications such as organic, kosher, or non-GMO status for the overall product line, individual product listings reference an organic tea bag format. True Honey Teas appears to operate primarily within the United States market, selling online with a free-shipping threshold and multi-pack retail formats, and pursuing wholesale and event-based expansion into physical retail distribution alongside its direct-to-consumer channel.