Trubrands, Inc.

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CPG Companies

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trubar.com

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About

Trubrands, Inc. operates under the TRUBAR brand, manufacturing plant-based, vegan protein bars made with all-natural ingredients. The company specializes in dessert-inspired protein bars that deliver indulgent taste with clean nutrition, featuring flavors like Birthday Cake, Cookies & Cream, Cookie Dough, Key Lime Pie, and Peanut Butter & Jelly. TRUBAR products contain 12 grams of protein per bar with only 190 calories and are completely vegan and free from artificial ingredients. The company serves the consumer packaged goods industry with a focus on better-for-you snacking solutions. TRUBAR products are distributed nationwide through major retailers including Target, Costco, Sam's Club, Hy-Vee, Erewhon, and Hudson News locations. The company has expanded internationally with availability at Costco México. TRUBAR has received recognition from major media outlets including Good Morning America, which named it one of the best protein bars on the market, Real Simple magazine for being one of the healthiest protein bars available at supermarkets, and Bon Appétit for their plant-based innovation. The company also offers TRUBAR KiDS, a line of school-friendly, protein-packed snack bars designed for children. Founded by CEO Erica Groussman, the company is headquartered in Miami Beach, Florida, and operates with a team of 2-10 employees focused on revolutionizing the protein bar category with clean ingredients and bold flavors.

Services & Capabilities

TRUBAR specializes in manufacturing plant-based, vegan protein bars for the consumer packaged goods industry. Core capabilities include product development and formulation of clean-ingredient protein bars, dessert-inspired flavor innovation, retail distribution and merchandising across major grocery and convenience channels, direct-to-consumer e-commerce operations, and brand marketing in the better-for-you snacking category. The company serves CPG retailers, distributors, and consumers seeking healthier protein bar alternatives with indulgent taste profiles. TRUBAR also offers co-manufacturing expertise in plant-based nutrition bar production and has capabilities in international market expansion as demonstrated by their Costco México launch.

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