tru cinnamon

tru cinnamon is a wellness beverage company that produces organic cinnamon water made with three pure ingredients: purified water, Ceylon cinnamon, and lemon. The company specializes in creating a simple drink rooted in centuries of wisdom and medicinal benefits. Their flagship product contains no sweeteners, natural flavors, or additives, focusing on the health benefits of Ceylon cinnamon, also known as 'true cinnamon' from the Cinnamomum Verum tree native to Sri Lanka, Southern India, and Madagascar. Ceylon cinnamon is celebrated for its evidence-based medicinal health benefits including being high in antioxidants, supporting good cholesterol, improving brain functions, promoting healthy digestion, reducing inflammation, and helping reduce blood sugar levels. The company was founded by Ali Al-Faraj during his personal health journey dealing with high cholesterol and caffeine-induced anxiety, seeking natural alternatives to medical prescriptions. tru cinnamon positions itself as a testament to the timeless virtues of Ceylon cinnamon, offering profound health benefits to wellness practitioners. The company serves health-conscious consumers seeking natural wellness solutions and functional beverages. Their products are available through direct-to-consumer sales via their e-commerce platform, offering a 12-pack daily ritual product for $59.99. The brand philosophy emphasizes the historical significance and superior quality of Ceylon cinnamon compared to common Cassia varieties found in grocery stores, prizing Ceylon cinnamon for its subtler, sweeter flavor and lower coumarin content.