Trove

Trove Worldwide is a food and health-focused advisory, investment, and strategic communications firm founded by Sam Kass — a food entrepreneur, former White House Chef, and Senior White House Senior Policy Advisor for Nutrition. The company was established with the mission of bridging the gap between ambitious intentions around health, food systems, and sustainability and actual, measurable implementation. Trove works with corporations of varying sizes that are committed to transforming global health, climate outcomes, and food systems through concrete action rather than rhetoric. The firm operates as a catalyst of change within client organizations, embedding itself alongside internal teams to help focus, refine, and maximize strategic ideas and set them on a clear path toward implementation. Trove offers flexible engagement models, serving clients as investors, strategic advisors, or communications strategists depending on organizational needs. Sam Kass brings a unique combination of culinary expertise, government policy experience, and entrepreneurial background to the firm. During his White House tenure, Kass served as Executive Director of First Lady Michelle Obama's 'Let's Move!' campaign, a landmark national initiative targeting childhood obesity and nutrition. He also held the distinction of being the first individual in White House history to simultaneously hold a position in the Executive Office of the President and the White House Residence. In 2011, Fast Company recognized Kass among its 100 Most Creative People, and in 2012 he co-created the American Chef Corps, a program leveraging culinary diplomacy at an international level. Trove's client base spans both large multinational corporations and smaller emerging organizations, all united by a serious commitment to impact-driven change at the intersection of food, health, and the environment. The firm's positioning is deliberately pragmatic — prioritizing tangible outcomes and real-world implementation over high-level conceptual thinking alone. Trove serves as a connective tissue between businesses, governments, and organizations seeking meaningful transformation in the food and health space, providing the strategic direction, relationships, and tools necessary to convert bold ideas into lasting results.