Trinki

Trinki is an innovation scout and business consulting firm specializing in the Fast-Moving Consumer Goods (FMCG) industry. The company focuses on identifying unique and creative FMCG products and collaborating with founders to bring them to the European market. Trinki continuously monitors consumer preferences, behaviors, and demands while maintaining up-to-date knowledge of retail and HoReCa (Hotel, Restaurant, Café) channels. Their mission is to revolutionize the FMCG industry by spotting innovations, making them easily accessible, and offering exceptional customer service. The company provides tailor-made, high-quality services to customers while fostering collaborations and partnerships within the industry. Trinki operates with core values of quality over quantity, constant innovation and improvement, transparency and honesty in all interactions, and strong belief in collaboration and partnership building. Their typical business case involves helping companies that have created new products and want to introduce them in the European market. They offer a combination of years of experience, knowledge, training, and resources to help define the right road-to-market strategy and execute it. Their process includes three key phases: mapping (market deep dive, consumer behavior and trends analysis, pricing, supply chain), route-to-market strategy (identifying distribution channels and pitching distributors), and implementation (building channels and proof of concept). Trinki provides access to an omnichannel pool of distributors and has experience working with major brands. The company was founded in 2023 and is led by experienced professionals including Stéphane with 25+ years in the F&B industry having worked with PepsiCo, Lipton, Nestlé Waters, Heineken and multiple startups, and Tom with 15+ years in consulting and business development specializing in bootstrapping, new product development and growth strategies.