Thinking Tree Spirits

Thinking Tree Spirits is a women-led, community-powered craft distillery based in Eugene, Oregon, founded in 2016. Operating under a farm-to-flask philosophy, the company sources its ingredients locally within the South Willamette Valley to produce a diverse portfolio of award-winning distilled spirits. The distillery's product lineup spans multiple categories, including botanical gin, barrel-aged Solera style rum, barrel-aged Bourbon whiskey, butterfly pea flower-infused lavender vodka, ready-to-drink bottled cocktails, seasonal brandies, and liqueurs. Its flagship Butterfly Lavender Vodka earned recognition as 'Vodka of the Year' by Wine & Spirits Magazine, underscoring the brand's commitment to craft quality and innovation. The distillery's named expressions include Butterfly Lavender Vodka, Main Stage Vodka, Bourbon Whiskey, Gifted Gin, Pomona Gin, and Whiteaker Rum, reflecting a thoughtfully curated and regionally inspired portfolio. Thinking Tree Spirits distinguishes itself through its grain-to-bottle production model, meaning the entire distillation process — from raw agricultural inputs to finished bottled product — is handled in-house. Local ingredient sourcing is a defining operational pillar, connecting the brand closely to Oregon's agricultural community and the broader South Willamette Valley ecosystem. The company places strong emphasis on botanical and artisanal production methods, evident in its use of specialty botanicals like butterfly pea flower and lavender in its vodka, as well as its barrel-aging program for rum and bourbon. The ready-to-drink cocktail segment further extends the brand's reach into the growing convenience-focused beverage market. The distillery operates a tasting room in Eugene, Oregon, serving as both a retail and community gathering space. The name 'Thinking Tree' draws inspiration from the Oregon Country Fair tradition of gathering beneath tall trees, reflecting the brand's deep roots in Oregon culture and community. Founded and led by women, the company brings a distinct perspective to the Pacific Northwest spirits market, combining craft production standards with a community-centered ethos. Its product development approach leans into seasonal and limited offerings such as seasonal brandies and liqueurs, appealing to enthusiasts seeking unique, regionally expressive spirits. Thinking Tree Spirits serves home cocktail enthusiasts, local retail customers, and on-premise accounts, with a brand identity rooted in Pacific Northwest terroir and artisan craftsmanship.