The Ugly Company

The Ugly Co. produces all-natural dried fruit snacks made from cosmetically imperfect, or "ugly," fruit that would otherwise be discarded by farms. The company was founded by a fourth-generation Central Valley, California farmer after observing that farms throw away millions of pounds of fresh produce each season due to minor cosmetic flaws or unfavorable market conditions. The company works closely with other Central Valley farmers to source this surplus fruit and turn it into dried fruit snack products, positioning its mission around reducing food waste at the farm level. Its products are marketed as single-ingredient and all-natural, intended to be eaten on their own as a snack or incorporated into recipes, with an emphasis on remaining true to the fruit's natural origin without additives. The company is based in Farmersville, California, and describes itself as "made by farmers." Its product range includes dried fruit snacks with newer additions such as dried plums. The Ugly Co. sells direct-to-consumer through its own e-commerce site and also offers bulk purchasing for retail or foodservice buyers. The site content does not detail specific certifications, manufacturing facility information, or wholesale/retail distribution partners.