The Strategy Group

The Strategy Group (TSG) is a boutique strategic communications and public affairs firm based in Nashville, Tennessee. Founded by partners Zach Hunt and Shannon Hunt, TSG specializes in media relations, strategic communications, crisis management, community engagement, and facilitation services. The firm serves a diverse clientele including corporations, nonprofits, and individuals navigating complex public issues. TSG has extensive experience in high-profile campaigns and community initiatives, including their work on Major League Soccer's Nashville expansion, the Imagine Nashville community visioning initiative, and various real estate development projects like Belle Meade Plaza. The company provides strategic counsel for housing affordability efforts, small business development, neighborhood stewardship, public safety initiatives, and philanthropic guidance. Their team includes experienced professionals with deep expertise in local, regional, and national media relations, audience mapping, community engagement strategies, and rapid-response communications. TSG has successfully managed campaigns involving Metro Planning and Metro Council approvals, public-private partnerships, and stakeholder communications for major infrastructure projects like GEODIS Park. The firm maintains up-to-date distribution networks for news media decision-makers and specializes in creating comprehensive communication strategies that utilize multiple channels including websites, social media, neighborhood meetings, large-scale community events, and polling. Their client portfolio includes notable organizations such as Airbnb, A.J. Capital Partners, Nashville Soccer Club, Habitat for Humanity, the Tree Foundation, Thistle Farms, The Cumberland River Compact, and the Tennessee Environmental Council.