The Power Coffee

The Power Coffee is a Greater Boston-based consumer wellness brand that produces a powdered dietary supplement designed to be mixed into any existing cup of coffee. Founded in 2024 by Leo Lacerda, a Brazilian immigrant entrepreneur, the company's flagship product is an Energy Boost Blend — a single-scoop powder that consumers stir into their regular coffee to extend energy and mental focus through the afternoon without requiring a new beverage routine or additional caffeine source. The product is positioned as an additive rather than a replacement, compatible with any coffee preparation method including home-brewed coffee and orders from major coffee chains. The formula was developed iteratively over dozens of batches, with ingredient selection guided by published safety and efficacy research mapped using AI tools. The formulation has been reviewed by Illuminate Labs against published safety and efficacy research standards. The product is made in the USA, contains zero sugar, is lactose-free, and is free from artificial additives that would require explanation to health-conscious consumers. The blend is described as having a natural herbal aroma and flavor profile, supporting both energy and cognitive focus. Each bag contains 5.5 oz and provides 15 servings, priced at $18.90 per bag or approximately $1.26 per morning. The company offers a direct-to-consumer subscription model in which customers receive two bags every 30 days — one shipped every 15 days — at a 10% discount with free shipping within the United States. The brand targets busy working adults, parents, and fitness-oriented individuals who experience afternoon energy crashes and are seeking a clean, convenient supplement solution. Customer testimonials highlight improved endurance during morning workouts, sustained mental clarity, and the absence of a mid-morning energy crash. The company also offers a free recipe ebook featuring ten blender-based energy shake recipes built around the Power Coffee scoop. The brand carries an explicit disclaimer that its products are not evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease.