The Lead PR LLC

The Lead PR LLC is a New York-based public relations firm founded in 2014 by Jeffrey W. Schneider and Brenner Thomas, two veterans of New York public relations. The company is dedicated to helping clients tell stories that drive their businesses and raise their personal profiles to new heights. The Lead PR specializes in media relations, communications strategy, reputation and crisis management, with deep and productive relationships with top reporters, editors, and producers at leading media organizations across the country. The firm offers an insider's understanding of modern journalism and the ability to craft stories that appeal to both traditional editorial coverage and social media conversations. Their comprehensive services include digital and social media management, corporate communications, mobilizing evangelists, experiential marketing, company and brand launches, media tours, product placement, special event production, strategic messaging and positioning, media training, content marketing, and editorial storytelling. The Lead PR serves a diverse roster of clients across multiple industries including fashion and lifestyle brands (Haspel, Ariana Rockefeller, To Boot New York, Mack Weldon, Vuori, Andrew Marc), major media and entertainment companies (Variety, Rolling Stone, Disney ABC Television Group, Univision, G/O Media properties including Gizmodo, Jezebel, The Root, Jalopnik, Deadspin, Kotaku, The A.V. Club), beauty and wellness brands (Rael, Lumin, Peace Out, Caldera + Lab), non-profits and foundations (GLAAD, Rainbow Railroad, Democracy Prep Public Schools, The Brotherhood/Sister Sol, WorkingNation), and real estate companies (Property Markets Group, DJM Capital Partners). The company is headquartered at 1201 Broadway, Suite 505, New York, NY 10001, with additional presence in Santa Monica, California. Jeffrey W. Schneider brings extensive experience as a former senior executive at ABC News from 2000 to 2014, where he was responsible for global communications at the news division and handled communications for major personalities including Diane Sawyer, Barbara Walters, Robin Roberts, David Muir, and George Stephanopoulos. Brenner Thomas is a media insider with journalism background, having been a staff reporter at fashion industry publications DNR and WWD covering the apparel and retail market extensively.