The Fletcher Group

The Fletcher Group is a specialized B2B public relations and integrated marketing agency focused exclusively on high-growth technology sectors including fintech, payments, loyalty and rewards, ecommerce, and customer experience. Founded and led by Jennifer Tramontana, who brings more than 20 years of experience in the fintech industry, the firm has established itself as a trusted communications partner for companies transforming their respective industries. The agency delivers a comprehensive suite of services spanning strategic media relations, brand storytelling, content marketing, executive visibility programs, and corporate communications — all tailored to complex businesses operating in rapidly evolving markets. The Fletcher Group's approach combines deep industry expertise with strong media relationships to generate high-volume, high-quality editorial coverage that builds brand credibility and drives measurable business results. The firm differentiates itself through its ability to identify and craft compelling narratives around complex business models, zero in on metrics-driven storylines, and develop case studies that sustain ongoing media attention. Its integrated marketing methodology connects public relations with content strategy to create unified programs that serve both awareness and lead generation objectives. Notable client engagements include work with Galileo, where integrated marketing and PR became the top source for qualified lead generation, and TreviPay, for which the agency executed an international integrated PR and content marketing strategy. The firm also supported Payfare in building sustained brand awareness around a fintech IPO and repositioned Galileo as a Banking-as-a-Service platform. Service offerings include media relations, strategic media messaging, trade show and awards program management, research, corporate philanthropy and CSR communications, share of voice and benchmarking analysis, media training, media monitoring, executive visibility, and newsjacking. The agency primarily serves B2B technology companies and financial services brands seeking to establish thought leadership, expand market presence, and engage target audiences through earned and strategic media channels.