Teddy Tears

Teddy Tears is a craft cocktail company specializing in high-ABV (15% alcohol by volume) canned cocktails that combine premium spirits with natural ingredients. Founded by Vivian Sara (Vivian Xie), a former tech worker and ex-bartender, the company focuses on creating bold, balanced cocktails using the best raw ingredients and spirit bases. Their current product line features three main cocktail varieties: Rosemary Vodka Lemon Drop, Lavender Gin Lemon Drop, and Smoky Bourbon Lemon Drop (coming soon). The company operates with a philosophy of using supertasters and founder approval for every batch to ensure consistent quality and taste. Teddy Tears serves the ready-to-drink cocktail market, targeting consumers who appreciate craft cocktails with higher alcohol content than typical canned beverages. The brand emphasizes authenticity and quality, with products available in California through retailers including Total Wine, Woodlands Market, Berkeley Bowl, and BevMo. The company's tagline 'Don't Not Smile' reflects their mission to bring joy through their craft cocktail offerings. Founded in Berkeley, California, Teddy Tears represents the growing premium RTD cocktail segment, focusing on consumers seeking convenient access to high-quality, bartender-crafted cocktails. The company maintains an active social media presence on Instagram and TikTok, engaging with customers and promoting their brand story of transitioning from bedroom startup to retail distribution.