TAPER

Taper is a ready-to-drink (RTD) low-alcohol beverage brand founded by two women — Monica McCosh and Dania Assaly — designed for social drinkers who want to pace themselves without stepping away from the occasion. The brand was created around the concept of tapering through a session: starting at full strength and gradually moving to lighter options, allowing consumers to stay engaged socially while managing their alcohol intake more mindfully. Taper offers three flavors across three different alcohol strength levels, giving consumers a structured, progressive drinking experience that spans an entire social occasion. The product line is built on real ingredients and is positioned squarely in the low-alcohol RTD category, targeting active, health-conscious adults who enjoy social drinking but are equally mindful of how they feel the following day. Co-founder Monica McCosh brings a background in sales, marketing, and finance across global consumer and retail brands, including experience on Anheuser-Busch InBev's Global Marketing Strategy and Insights team in New York. Co-founder Dania Assaly is a former professional halfpipe and slopestyle skier with competitive experience at the X Games, World Championships, the Dew Tour, and World Cups, now also active as an entrepreneur and fitness coach. Together, the founders identified a gap in the market between full-strength alcoholic beverages and complete abstinence — a space where consumers simply wanted less alcohol without sacrificing the social experience. Taper fills that gap with a product designed around actual drinking behavior and consumer occasion mapping rather than a simple low-ABV swap. The brand's core consumer is an outdoor athlete, adventurer, or lifelong socializer who values both the social ritual of drinking and peak physical performance the next day. With its multi-strength, multi-flavor architecture, Taper differentiates itself from single-ABV low-alcohol RTDs by offering a deliberate, session-based drinking journey. The brand reflects broader trends in the better-for-you alcohol segment, including the rise of moderation-focused consumption and demand for functional, occasion-appropriate beverages.