Tangry, INC.

Tangry is a New York City-based beverage brand producing small-batch shrub-based drinks positioned as tart, tangy alternatives to both alcoholic and conventional non-alcoholic beverages. The company centers its product line around the ancient concept of a 'shrub' — a vinegar-infused drink with roots in Persian sharbat traditions and colonial American beverages such as 'haymaker's punch' and 'switchel.' Tangry's proprietary formulation uses white balsamic vinegar infused with fruits and spices to deliver a distinctively sour, tangy flavor profile that sets it apart from mainstream functional beverages like kombucha or standard sparkling waters. The brand markets its products both as booze-free alternatives for the sober-curious consumer and as cocktail mixers for creative bartending applications. Current SKUs are sold in 8.4 oz canned formats, available in packs of four, and include two distinct flavor varieties: Belligerent Beet, which combines earthy beet juice (45% beet juice content) with dill for a savory-sweet, borscht-inspired profile; and Tangerine Tantrum, a crushable citrus blend featuring tangerine and lemon zest with a 46% tangerine juice content. Both products are formulated without artificial sweeteners or artificial ingredients, emphasizing clean-label positioning. Calorie counts are modest, with Belligerent Beet at 60 calories and Tangerine Tantrum at 90 calories per can. The brand's voice is irreverent and bold, targeting adult consumers seeking novel, functional, and flavor-forward non-alcoholic options. Tangry sells direct-to-consumer through its website, targeting the growing market for sophisticated NA beverages and gut-health-oriented drinks.