Sunroom

Sunroom is a non-alcoholic beverage brand built around kava, a plant-based ingredient with roots in traditional Pacific Island culture, particularly Fiji, where kava has been consumed socially for over 3,000 years. The brand positions itself as a premium alternative to alcoholic beverages, drawing on the naturally calming and social properties of kava root extract. Founded by Merritt Blankenau and Cameron Pepe, Sunroom is currently in a pre-launch phase with an official debut scheduled for early summer 2026. The product is designed to appeal to consumers seeking functional, non-alcoholic options that still deliver a social drinking experience without the effects of alcohol. Kava, derived from the root of the Piper methysticum plant, is known for its mild anxiolytic and relaxing properties, making it a compelling ingredient for the rapidly growing non-alcoholic and functional beverage category. Sunroom is targeting a consumer base that is increasingly health-conscious, sober-curious, or simply looking for sophisticated alternatives to traditional alcoholic drinks. The brand has also introduced an early-edition product called A'Muse, giving consumers a preview of its formulation philosophy ahead of the main Sunroom launch. This staged market entry suggests a deliberate brand-building approach aimed at cultivating community and awareness prior to full commercial availability. The company operates within the better-for-you beverage segment, which has seen significant growth as consumer preferences shift away from alcohol toward functional and botanical drinks. With its differentiated positioning around an ancient, culturally rich ingredient and a clear founder-led identity, Sunroom is establishing itself as a distinctive player in the emerging kava beverage market.