Sun & Sol Co.

Sun & Sol is a senior-led digital marketing agency that specializes in serving premium pour and pantry brands, small-batch CPG companies, and culture-centric consumer brands. The agency positions itself as a full-service growth partner, connecting organic social media, lifecycle marketing, paid digital advertising, creator marketing, and content creation into a unified strategy designed to convert first-time buyers into long-term loyal customers. Rather than operating as a generalist agency, Sun & Sol focuses specifically on brands operating in the food, beverage, and lifestyle CPG space, making it a relevant partner for companies seeking marketing expertise tailored to their category. The agency operates on both retainer and project-based engagements, offering flexibility for brands at various stages of growth. Its marketing strategy service begins with audience and cultural insights, cross-channel planning, KPI development, and workshops designed to align internal teams around shared priorities. On the organic social side, the team manages content calendars, creative briefs, publishing, and daily community engagement including DMs and comments, treating social channels as two-way conversation platforms rather than broadcast tools. Lifecycle marketing offerings include email and SMS platform setup, campaign execution, automation flows, segmentation, customer journey mapping, copywriting, design, and performance auditing — all aimed at building retention and subscription growth. Paid digital advertising spans Meta, Google, TikTok, Pinterest, and YouTube, with emphasis on creative and audience testing, media planning, retargeting, budget management, and conversion rate optimization to improve return on ad spend. The creator marketing practice focuses on building authentic, long-term partnerships between brands and relevant creators, encompassing outreach, gifting programs, ambassador development, UGC coordination, content usage rights, and creator events. Content creation capabilities include photography and video production ranging from UGC-style formats to fully art-directed editorial shoots, with assets planned from the outset for deployment across social, paid, web, and lifecycle channels. Sun & Sol has worked with a range of clients including nonprofit organizations, film distributors, education brands, and consumer lifestyle companies, demonstrating versatility while maintaining a core focus on culturally resonant brand building. The agency has received strong endorsements from clients across sectors, highlighting their strategic depth, creative execution, and hands-on collaboration style.