Sticky Fingers Sweets & Eats

Sticky Fingers Bakery is a Washington, DC-based vegan bakery and packaged goods company founded in 1999 by owner-operator Doron Petersan. Operating under two brand identities — the retail-facing Sticky Fingers and the packaged goods division Baked by Sticky — the company specializes in allergen-friendly, plant-based desserts and baked goods designed to meet a wide range of dietary needs without sacrificing taste or quality.

The bakery has built a strong reputation for reimagining classic American desserts through an entirely vegan lens. Its product lineup includes cupcakes, custom cakes, cookies, and a broad assortment of packaged sweet treats. All products are crafted to be vegan and many offerings are gluten-free and kosher-certified, making them accessible to consumers with dietary restrictions including dairy allergies, egg allergies, and gluten sensitivities. The brand's commitment to allergy-friendly baking positions it as a notable player in the growing better-for-you and free-from dessert segments.

Sticky Fingers Bakery gained national recognition by winning on The Food Network's Cupcake Wars on two separate occasions, a distinction that helped elevate its profile among both consumers and retail buyers. Petersan also authored 'Sticky Fingers Sweets: 100 Super-Secret Recipes,' further cementing the brand's credibility and thought leadership in the vegan baking space.

The company operates a charming retail storefront in the Takoma neighborhood of Washington, DC, which serves as a direct-to-consumer touchpoint offering the full product range. Beyond the retail location, the brand has developed a robust multi-channel distribution model. Packaged products under the Baked by Sticky label are available in grocery stores, cafes, and convenience stores across the region. The company also operates a comprehensive mail-order program that includes individual orders, corporate gift packages, and holiday-themed treat boxes, enabling it to reach customers nationwide.

Additional revenue channels include catered office events and custom cake commissions for weddings and special occasions, demonstrating the company's versatility across both retail CPG and foodservice segments. Local delivery and pickup options further extend accessibility for its core customer base in the DC metro area.

With over two decades of operation, Sticky Fingers Bakery represents a well-established brand at the intersection of vegan, gluten-free, and kosher-certified baked goods, serving retail, foodservice, and direct-to-consumer markets through a diversified commercial model.