Stein

Stein is a B2B-focused marketing and brand agency with more than 50 years of experience helping companies build high-demand B2B brands. The agency operates under its proprietary Brand-to-Demand Experience (BDX) Model, a framework developed in collaboration with WARC and LinkedIn that unifies brand and demand marketing into a single, coherent strategy. This integrated approach is designed to create seamless, consistent buyer experiences across every stage of the marketing funnel — from out-of-market awareness through pipeline conversion and revenue generation.

The agency's core offering centers on connecting brand-building with demand generation, treating the two not as competing priorities but as mutually reinforcing disciplines. Through BDX activation, Stein helps clients achieve creative effectiveness and go-to-market efficiencies, driving stronger brand consideration alongside higher-quality pipeline opportunities. Its end-to-end capabilities span strategy, messaging, creative development, content production, and paid, earned, and owned media activation — all orchestrated through technology-enabled, data-driven frameworks.

Stein serves brand leaders at B2B enterprises across a broad range of industries, with the ability to support clients globally. Whether the client priority is upper-funnel brand awareness, mid-funnel engagement, or lower-funnel pipeline acceleration, the agency offers scalable solutions tailored to each stage of the buyer journey.

As part of MSQ Partners, one of the world's fastest-growing global agency groups, Stein has access to an expanded capabilities footprint that includes sports sponsorships and marketing, digital transformation services, and centralized centers of excellence. The MSQ network encompasses 13 specialist agencies and thousands of marketers worldwide, giving Stein a significantly broader geographic and functional reach to serve multinational clients.

Stein has established itself as a recognized thought leader in the B2B marketing industry. The agency has partnered with Cannes Lions, WARC, ANA, the International Advertising Association (IAA), LinkedIn, Brand Finance, and 6sense, among others, to advance the practice of B2B marketing. Notable initiatives include co-launching the first Global B2B Brand Summit with the IAA, the first Most Valuable B2B Brands Index with Brand Finance, and the first BDX Playbook with WARC and LinkedIn. The agency is also leading a Future of B2B Buying project in collaboration with a broad coalition of global B2B CMOs.

The agency has received consistent industry recognition, including being named the #1 B2B Agency in the World by The Drum in 2025, ANA B2 Agency of the Year for multiple consecutive years (2023–2026), ANA Global ACE Awards Creative Agency of the Year (2023–2025), and B2B Marketing Global Agency of the Year in 2025, among numerous other honors.