What Is ‘SenseMaxxing’ And Why Is It The Trend Of The Year?
What Is ‘SenseMaxxing’ And Why Is It The Trend Of The Year?
At the inaugural Winter FancyFaire this week in San Diego, the Specialty Food Association highlig...
Specialty Food Association
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About
The Specialty Food Association (SFA) is a non-profit trade group within the $207-billion specialty food industry. Founded in 1952, SFA represents more than 3,600 businesses, including food makers, buyers, importers, and distributors. The association produces events, programs, and education to support and connect its diverse member community. SFA is known for its Fancy Food Shows, sofi Awards, and resources like the State of the Specialty Food Industry report. It champions innovation and excellence in the specialty food sector.
Services & Capabilities
Organizes Fancy Food Shows, offers industry education, and supports specialty food businesses.
News
What Is ‘SenseMaxxing’ And Why Is It The Trend Of The Year?
People Moves: Campbell’s Exec Shift; Thrive’s New Merch
People Moves: Campbell’s Exec Shift; Thrive’s New Merch
In this People Moves: Campbell’s makes two key growth-area promotions, Thrive adds muscle to merc...
Press Releases
Sold-Out Spark Pavilion, Interactive Fancy Bodega Elevate New Product Discovery at the 2026 Summer Fancy Food Show
Sold-Out Spark Pavilion, Interactive Fancy Bodega Elevate New Product Discovery at the 2026 Summer Fancy Food Show
The show, running June 28-30 in NYC, will offer new activations and exhibition areas to support p...
Specialty Food Association Announces the 2026 Good Food Awards Winners
Specialty Food Association Announces the 2026 Good Food Awards Winners
242 products from 198 crafters recognized ahead of the Good Food Mercantile and Summer Fancy Food...
Keynote Address by Chef Marcus Samuelsson Headlines an Insight-Packed Educational Program at the 2026 Summer Fancy Food Show
Keynote Address by Chef Marcus Samuelsson Headlines an Insight-Packed Educational Program at the 2026 Summer Fancy Food Show
NEW YORK (May 15, 2026) – The Specialty Food Association (SFA) today unveiled its full 2026 Summe...
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