Sotol Romo

Sotol Romo is an ultra-premium Mexican spirit produced in Chihuahua from 100% wild Dasylirion cedrosanum. Unlike tequila and mezcal, sotol is not made from agave. Sotol Romo is bottled as Sotol 100% Puro and made with only three ingredients: the sotol plant, water and natural yeast. It is additive-free, kosher, and made from wild plants that grow naturally in the desert without irrigation, pesticides or fertilizers. Dasylirion takes approximately 15–20 years to mature, making sotol a distinctive expression of Northern Mexico’s landscape and climate.

The liquid is dry, lean, mineral, clean and elegant, with herbal, citrus and subtle fruit notes. The Blanco expresses the purity and character of the plant, while the Reposado adds softness and depth from wood aging while maintaining the same clean structure. Sotol Romo launched commercially in New York in 2026 and is available for purchase online nationally. The brand is focused on premium restaurants, bars, private clubs and specialty retailers, and is designed to work equally well neat, in spirit-forward cocktails, spritzes and highballs, or alongside fresh, seasonal food.

Sotol Romo is a Mexican-led, woman-led company founded by Claudia Romo Edelman and created as a joint venture with Casa Komos Beverage Group. The brand combines Northern Mexican heritage with a modern Mexican luxury aesthetic, while the final liquid profile was developed and perfected with Richard Betts, one of the spirits industry’s most experienced category builders.

The company’s mission is to introduce more consumers to sotol while helping grow awareness of the category as a whole. Early media, trade and consumer response has been exceptionally strong, reinforcing the opportunity for a spirit that is pure, differentiated and still largely undiscovered. Sotol Romo’s long-term goal is to become a category-defining brand for sotol, while creating greater visibility and economic opportunity for Northern Mexico.