smokymountainbrew.com

Smoky Mountain Brewery is a regional craft brewery and full-service restaurant concept headquartered in East Tennessee, operating multiple locations across the Gatlinburg, Pigeon Forge, Knoxville, and Maryville markets. Founded in 1996 in Gatlinburg as East Tennessee's first craft brewery, the company has grown from a small brewpub serving house-made beers and a simple menu into a well-established multi-location dining brand with a loyal following among both local residents and tourists visiting the Smoky Mountains region. The company is part of The Copper Cellar Family of Restaurants, a larger hospitality group operating in the East Tennessee area. At its core, Smoky Mountain Brewery produces handcrafted, house-made beers brewed on-site, offering a rotating and seasonal selection that reflects the traditions of the American craft beer movement. The brewery's beverage program is central to its identity, with proprietary beer recipes developed and refined over more than two decades of brewing experience. On the food side, the menu centers on specialty pizzas, burgers, and comfort food items, with rotating seasonal and monthly specials such as signature monthly pizza creations. The Reuben pizza — featuring pastrami, corned beef, sauerkraut, Swiss cheese, white sauce, and thousand island dressing — exemplifies the inventive, approachable style of the culinary program. The company's operational philosophy is grounded in four core principles: simplicity, quality, hospitality, and respect. These values guide everything from ingredient sourcing and recipe development to restaurant cleanliness and staff culture. The brand emphasizes the use of high-quality ingredients across all menu items and pints, with a commitment to consistency and excellence at every location. As a brewpub and restaurant operator, Smoky Mountain Brewery occupies a distinct niche in the CPG-adjacent craft beverage and food service space, combining on-premise brewing with a full dining experience. While primarily a hospitality and food service business rather than a packaged goods manufacturer, the brewery represents a notable regional craft beverage producer with demonstrated capabilities in small-batch beer production, recipe development, and multi-unit restaurant operations. Its longevity — nearly three decades in operation — and continued regional expansion underscore its position as a durable brand within the East Tennessee market.