Smart Chicken

Smart Chicken is a premium fresh chicken brand founded in 1998 that has established itself as a leader in natural and organic poultry production in the United States. The company is best known for pioneering the air-chilling process domestically, a method that produces more tender, flavorful chicken without added water — a significant differentiator from conventional water-chilled poultry. Air-chilling involves cooling freshly processed chickens with cold air rather than immersing them in chlorinated water baths, resulting in a cleaner product with superior texture and taste. Smart Chicken offers two distinct product lines: a Natural line and a Certified Organic line. Both lines share a commitment to raising chickens without antibiotics, hormones, or animal by-products, and all birds are fed a high-quality diet. The Natural line is USDA Process Verified as pure air-chilled and includes products such as whole chickens, boneless skinless chicken breasts, boneless skinless chicken thighs, chicken drumsticks, chicken tenderloins, chicken thighs, thin sliced boneless skinless chicken breasts, and chicken party wings. All products are hand-trimmed for consumer convenience. The Organic line goes further, featuring chickens raised on a certified organic and certified non-GMO diet. The organic program is Certified Humane by the Humane Farm Animal Care (HFAC) organization, ensuring that birds have freedom of movement and access to outdoor pastures. Organic product offerings mirror the natural line and include organic whole chicken, organic boneless skinless chicken breasts, organic boneless skinless chicken thighs, organic chicken drumsticks, organic chicken tenderloins, organic chicken thighs, and organic thin sliced boneless skinless chicken breasts. Smart Chicken products are distributed through retail grocery channels across the United States, with select items also available for online purchase. The brand targets health-conscious consumers, culinary professionals, and households seeking premium-quality, minimally processed poultry. The company has earned strong endorsements from chefs and recipe developers who cite the brand's consistently superior flavor and tenderness compared to conventional and competing organic chicken brands. With over two decades of operation, Smart Chicken continues to set quality and food safety benchmarks in the fresh poultry category, positioning itself as the highest-quality fresh chicken available on the U.S. market.