Sling & Stone

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About

Sling & Stone is a global communications and marketing agency built specifically for challengers, disruptors, and visionaries. The agency specializes in public relations, media relations, influencer marketing, and creator marketing for ambitious brands shaping the future of how people live, work, and play. Founded as a boutique agency with global scale, Sling & Stone operates across the US, APAC, EMEA and beyond as part of VCCP, bringing world-class creative, design and marketing services. The agency has developed expertise across multiple industries including technology, consumer packaged goods, automotive, gaming, fintech, and deep tech startups. Notable clients include Krispy Kreme, Google Cloud, Lush, Squarespace, HubSpot, Coinbase, Linktree, Domino's, Shopify, Xero, and Main Sequence Ventures. Sling & Stone focuses on challenger thinking for challenger brands, pushing companies into new avenues to win hearts and minds of target audiences. Their approach combines data-driven insights with creative intuition to deliver brand marketing that produces real business results rather than vanity metrics. The agency offers integrated services including strategic communications, brand positioning, media relations, crisis communications, influencer partnerships, creator marketing, event activation, and digital marketing. They have particular strength in launching startups and scale-ups ready to go global, with deep experience in helping technology companies navigate complex market challenges. Recent achievements include launching their dedicated deep tech specialism and winning multiple creator marketing awards from AIMCO. The agency maintains offices in Sydney, Melbourne, Singapore, and Auckland, providing local expertise with global reach for brands seeking to establish market presence across multiple territories.

Services & Capabilities

Sling & Stone provides comprehensive communications and marketing services specifically designed for consumer packaged goods companies and challenger brands. Their CPG-relevant capabilities include strategic brand positioning and messaging development, integrated public relations campaigns, influencer and creator marketing programs, product launch communications, crisis management, media relations across trade and consumer publications, event activation and experiential marketing, digital marketing and social media strategy, and market entry communications for global expansion. The agency has proven experience with major CPG brands including Krispy Kreme, Lush, and Darrell Lea, delivering campaigns that drive brand awareness, consumer engagement, and business results. They specialize in helping CPG companies navigate complex market challenges, establish thought leadership, and build authentic connections with target audiences through data-driven creative strategies that cut through marketplace noise.

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