sixnineteenspirits.com

Six Nineteen of 1865 is a premium ready-to-drink (RTD) cocktail and mocktail brand founded in 2023 by Babette Jones and a group of cofounders in Greenville, South Carolina. The company holds the distinction of being the first minority- and woman-owned enterprise in the RTD beverage market in the Greenville, South Carolina area, with its origins tracing back to Hilton Head, SC in 2022. The brand officially launched to market in the fall of 2024, introducing an initial lineup of three flavors: a Coconut Rum Base Cocktail, a Grapefruit Tequila Base Cocktail, and a Passion Fruit Mocktail. The product line is marketed under the 'Nips & Sips' banner, positioning the offerings as accessible, celebratory beverages suited for a wide range of occasions and social gatherings. Six Nineteen of 1865 targets both the alcoholic and non-alcoholic beverage segments simultaneously, appealing to consumers who seek premium RTD options regardless of alcohol preference. The brand's mocktail inclusion signals an intentional effort to broaden its consumer base beyond traditional spirits drinkers, tapping into the growing demand for sophisticated non-alcoholic alternatives. The company's go-to-market strategy includes placement in major retailers, specialty stores, and liquor stores across the country, as well as direct consumer engagement through event tastings and an e-commerce channel. The brand identity is rooted in themes of celebration, community, legacy, and connection, drawing on the founders' personal relationships and shared experiences as a core narrative. As a minority- and woman-owned business in the beverage alcohol space, Six Nineteen of 1865 represents a notable entrant in a competitive RTD market, combining cultural significance with a growing product portfolio designed for broad retail distribution.