Simpsons Beverages

Simpsons Beverages, formally known as Simpsons Beverage Supply Company, is a UK-based flavour and beverage ingredient manufacturer with a history dating back to 1934. Founded in Blackpool by William Herbert Simpson as a sole trading business selling natural fruit squashes door-to-door, the company has evolved over four generations into a global supplier of innovative drinks flavours and syrup solutions for both alcoholic and non-alcoholic beverages. Today, the family-owned and operated business is headquartered at Chiswick Grove, Blackpool, Lancashire, and exports to over 30 countries worldwide.

The company serves a broad cross-section of the drinks industry, supplying flavour compounds, syrups, and bespoke formulations to large beverage brands, drink manufacturers, wholesalers, and retailers. Its product portfolio includes flavour compounds for alcoholic drinks, flavour compounds for non-alcoholic drinks, post-mix syrups, slush syrups, milkshake syrups, and coffee syrups. These products are supplied across key sectors including distilleries, breweries, cider producers, dairies, and the foodservice and hospitality industries, serving prominent chains of bars, restaurants, and fast-food outlets.

A notable strength of the business is its custom flavour development capability, enabled by a recently opened New Product Development (NPD) laboratory. This facility allows drinks brands and companies to have flavours designed to their specific requirements, positioning Simpsons as a forward-thinking innovation partner rather than a commodity supplier. The company prides itself on being at the forefront of emerging drinks trends, offering customers the advantage of being first movers in their respective categories.

Simpsons also provides white-label syrups directly to the foodservice sector and maintains an extensive network of beverage co-packers — including canning and bottling companies — across the UK and Europe, enabling them to recommend optimal co-packing solutions tailored to individual project needs. Their customer base extends to producers and distributors of slush, milkshake, and post-mix machines.

The company has received the Investors in People (IiP) Platinum Award, reflecting its commitment to workforce development and organisational excellence. With a strong reputation built on innovation, consistency, and customer service, Simpsons has cultivated a loyal and growing customer base across international markets.

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