Simple Twist Sales

Simple Twist Sales is a boutique CPG consulting and sales advisory firm founded and operated by Jon Landis, a veteran of the beverage and consumer packaged goods industry with over a decade of hands-on experience. Based in San Diego, California, the firm provides specialized consulting services to emerging and growing CPG brands, with particular depth in the beverage category. Jon's career began at BevNET in 2013, where he developed an extensive understanding of how brands launch, grow, and scale across retail, foodservice, and distribution channels. His background spans trade show exposure at major industry events including Expo West and NACS, as well as a wide range of beer and beverage conferences, giving him a broad view of the competitive landscape across multiple CPG verticals.

The firm offers two primary service lines. The first is brand support, aimed at early-stage and growth-phase CPG companies that need experienced outside perspective to pressure-test ideas, evaluate go-to-market strategies, and avoid costly missteps. This advisory function draws directly on Jon's pattern recognition from observing hundreds of brands at various stages of their lifecycle, making it particularly valuable for founders who lack a seasoned CPG network to lean on.

The second service line is sales enablement, targeting companies that already have a sales team in place but whose internal systems and processes are holding performance back. This includes CRM organization, follow-up infrastructure, and the development of sales playbooks that give representatives the tools and structure they need to operate consistently and close deals more effectively. The approach is hands-on and collaborative — Jon works directly alongside existing teams rather than delivering recommendations from a distance.

Simple Twist Sales is best suited for small to mid-sized CPG brands in the beverage space and adjacent categories that need practical, experienced guidance without the overhead of a large consulting firm. The firm's value proposition centers on hard-won industry knowledge, a wide network of potential partner referrals, and a pragmatic philosophy that favors simple, executable solutions over complex frameworks.