Silver Swallow

Silver Swallow specializes in premium non-alcoholic wine alternatives crafted from fermented luxury teas. Founded by Genna Woolston, CEO and co-founder, and Andrew Roberts, co-founder and food scientist, the company was born out of a personal desire to create sophisticated, better-for-you sparkling beverages for those seeking to reduce or eliminate alcohol consumption without sacrificing the ritual or elegance of wine drinking. Andrew's background in tea blending and food production forms the technical foundation of the brand, while Genna's advocacy for mental wellness and sober-curious living shapes its mission and identity. 

Silver Swallow's flagship product line, marketed under the 'Bubbly Not Boozy' banner, includes a Blanc and a Rosé, both presented in 750ml bottles reminiscent of traditional sparkling wine. The Rosé is made with kamairicha tea organically grown on the Issinen family farm on Kyushu Island, Japan, and features tasting notes of brioche, strawberry, matcha, and chestnuts. The Blanc rounds out the core lineup, offering a similarly refined non-alcoholic experience. Both products are available in single-varietal three-packs, mixed packs, and gift card formats, positioning the brand squarely in the premium gifting and special occasion segment.

A defining characteristic of Silver Swallow's products is their clean-label formulation. The beverages are made without added sulfites, artificial flavors, artificial colors, or preservatives. They are vegan and contain fewer than 0.3% ABV, qualifying them as non-alcoholic. With only 15 calories and 4 grams of organic cane sugar per serving, they appeal to health-conscious consumers. Key ingredients include fermented tea, strawberry, passion fruit, and tartaric acid derived from grapes.

The company has earned notable industry recognition, with its Rosé receiving a Silver medal and a top score of 93 out of 100 in competitions held in both New York City and London, affirming the product's quality on an international stage. Silver Swallow is also a certified Women-Owned Business, a credential that reinforces its identity within the values-driven consumer marketplace.

Target consumers include sober-curious individuals, health-focused adults, those managing specific health conditions, and anyone seeking an elevated non-alcoholic option for celebrations, dining occasions, and everyday indulgence. The brand is well-suited for retail, direct-to-consumer e-commerce, and gifting channels, with a product presentation designed to compete visually and experientially with premium sparkling wines.

Fermented Tea Beverage Production, Non-Alcoholic Beverage Formulation, Clean-Label Formulation, Organic Ingredient Sourcing, Private Consumer Packaged Goods, Direct-to-Consumer E-Commerce, Gift Pack Assembly