SALTPOP

SALTPOP is a performance hydration brand developing a mineral-first electrolyte drink mix formulated around what the company calls Electrical Hydration. The product is built on a seven-electrolyte architecture comprising sodium, potassium, magnesium, calcium, chloride, phosphorus, and zinc, sourced from a foundation of solar-evaporated, unrefined sea mineral salt. The brand differentiates itself from conventional sports hydration products by leading with mineral sourcing and ionic activity rather than flavor or standard sodium marketing. SALTPOP's core formula is organized into seven system layers: ionic sea minerals, electrically active ionic minerals, a seven-compound electrolyte blend, ATP Performance Support, functional acids, real fruit powder, and high-grade Reb M stevia. The ATP Performance Support component leverages the relationship between magnesium and ATP to form MgATP, while phosphate is incorporated as a structural component of ATP itself. Functional acids — citric and malic — contribute to flavor brightness and complement the mineral backbone. Real fruit powders are used in place of artificial flavor systems to provide authentic flavor without producing a candy-style profile. Sweetening is achieved through high-grade Reb M, a premium stevia glycoside selected for a smoother, more sugar-like finish compared to common Reb A formulations, with no sucralose or artificial sweeteners. The product launches in stick-pack format, sold in 16-count single-flavor pouches and a 16-count variety pack spanning four flavors: Lemonade, Orange, Strawberry Lemonade, and Mixed Berry. All products are zero-sugar and built around the same sea-mineral system. SALTPOP reports 24 months of product development time, retail experience across 300 stores, and input from a nutritional medicine doctor in the formulation process. The brand is positioned for serious athletes as well as everyday consumers seeking a cleaner, more intentional hydration product. As of the time of content capture, the product is in pre-launch status with ordering scheduled to open on or before November 16, 2026.