Salt of the Earth Bakery is an artisanal baked goods company based in Brooklyn, New York, focused on elevating the snacking experience through premium, all-natural ingredients and innovative flavor pairings. The company specializes in reimagining classic baked treats by incorporating handpicked sea salts and exotic spices, resulting in a distinctive product line that stands apart in the commercially available baked goods category. Every product undergoes extensive taste testing and development before going into production, reflecting a rigorous standard of quality assurance.
The company's flagship product, known as The Cookie, carries the trademark tagline 'Everything a cookie always wanted to be,' embodying its mission to redefine expectations for commercially produced baked goods. The entire product line is made with only natural ingredients and contains no artificial additives, adhering to a philosophy that every ingredient must serve a genuine culinary purpose.
Salt of the Earth Bakery holds Kosher certification under OK-D (dairy), making its products accessible to consumers with specific dietary and religious requirements. The use of 100% Fair Trade USA certified chocolate sourced from Guittard Chocolate Company further underscores the brand's commitment to premium ingredient sourcing and ethical supply chain practices.
Manufactured in Brooklyn and distributed nationwide, the company serves retail partners across a broad geographic footprint. Its packaging reflects the same level of craft and intentionality as its products — developed in partnership with leading design and printing firms, the award-winning packaging utilizes sustainable materials, specialty vegetable-based inks, and an innovative printing technique. The mechanical design and material selection address both structural integrity for transport and varying storage requirements of retail partners.
The company has also partnered with printing vendors dedicated to recycling programs and eco-friendly energy sources including solar and hydro power, integrating responsible sourcing throughout its supply chain. Salt of the Earth Bakery positions itself as a premium brand for retail channels seeking all-natural, Kosher-certified, artisanal baked goods with differentiated flavor profiles and standout shelf presence.