SAG

SAG is a New York-based spirits company specializing in the production of aragh sagi, a traditional Iranian distilled spirit made from raisins. SAG the forbidden spirit is crafted using the finest Californian raisins and distilled in small batches in Yonkers, NY. The company was founded to bring the unique taste and cultural heritage of aragh sagi to a broader audience, especially given its underground status in Iran due to longstanding bans. SAG’s product is positioned as both a neat sipping spirit and a versatile cocktail ingredient, appealing to adventurous consumers and those interested in global spirits. The company emphasizes authenticity, small-batch craftsmanship, and a connection to Iranian tradition, while leveraging modern e-commerce for direct-to-consumer sales. SAG’s operations focus on quality, transparency, and cultural storytelling, making it a distinctive player in the craft spirits market. The brand’s website offers detailed product information, online purchasing, and educational content about the history and significance of aragh sagi. SAG’s mission is to bridge cultural gaps and introduce a once-forbidden spirit to new markets, celebrating both heritage and innovation.\n\nKey products/services: Aragh sagi distilled spirit, online sales, cocktail recipes.\n\nYear founded: Not specified.\n\nIndustries served: Alcoholic beverages, craft spirits, specialty retail.\n\nNotable clients: Not mentioned.