RYTHM, Inc. (formerly Double or Nothing LLC, acquired by Agrify Corporation in December 2024)

Señorita Drinks is a premium hemp-derived THC beverage brand founded by award-winning winemakers Joel Gott and Charles Bieler, two industry veterans with over two decades of collaborative winemaking experience. Launched in 2022, the company set out to redefine the adult beverage category by blending their expertise in flavor development with the emerging hemp-derived THC market. The result is what has become the #1 THC margarita brand in the United States, recognized for its sophisticated ingredient sourcing and exceptional taste profiles. Señorita offers a lineup of zero-proof, hemp-derived THC-infused canned cocktails designed to deliver a relaxed, functional experience without the next-day effects associated with traditional alcohol consumption. The core product portfolio includes four flagship flavors: THC Lime Jalapeño Margarita, THC Grapefruit Paloma, THC Mango Margarita, and THC Ranch Water. These beverages are available in both 5 mg and 10 mg hemp-derived THC dosage options per can, catering to a range of consumer preferences from casual sippers to more experienced users. The brand also offers a curated Variety Pack featuring all four flavors, designed for social occasions and gifting. Each beverage is formulated with real fruit juices, organic Mexican agave, and Himalayan pink salt, keeping calorie counts between 40 and 70 per can. The brand's commitment to clean, purposeful ingredients differentiates it within a crowded functional beverage market. Señorita has earned significant industry recognition, including multiple awards from The Tasting Alliance at the 2025 WSWA Spirits Tasting and a first-place designation for Best THC Beverage from High Times for its Lime Jalapeño Margarita. These accolades reflect the founders' disciplined, quality-first approach applied to the fast-growing THC beverage segment. The company targets adult consumers aged 21 and over seeking an elevated, sessionable alternative to alcohol. Products are sold directly to consumers via the brand's website with subscription options that include free shipping, a 10% monthly discount, and flexible cancel-or-swap terms. Señorita positions itself at the intersection of the craft cocktail culture and the emerging hemp wellness space, bringing wine industry precision to a beverage category that is rapidly gaining mainstream acceptance.