RYP Nutrition LLC

RYSE is a sports nutrition and energy drink brand founded by Nic Stella, offering a comprehensive range of performance supplements and ready-to-drink products targeted at fitness enthusiasts, athletes, and active consumers. The company has grown from a startup concept into one of the leading supplement brands in the industry, achieving over one million purchases and expanding its retail footprint to major national chains including Target, Walmart, GNC, and convenience store networks such as Buc-ee's, QuikTrip, and Circle K.

RYSE's core product portfolio includes protein supplements, pre-workout formulas, energy drinks, and ready-to-drink (RTD) beverages. Its flagship Loaded Protein line delivers 25 grams of premium whey protein isolate per serving, while the newer Clear Protein RTD line offers 22 grams of 100% whey isolate protein in a light, juice-like format that is sugar-free, lactose-free, and 100 calories per serving. The Loaded Pre-Workout and Godzilla Pre-Workout are among its performance-focused formulas, with a Loaded Pre-Workout RTD expanding convenience options for on-the-go consumers. The brand also offers Loaded Creatine, Pump Daddy, and Stim-Daddy as part of its growing performance supplement lineup.

RYSE FUEL, the brand's canned energy drink, has gained significant traction in the energy drink category, earning chain-wide distribution across convenience and specialty retail and securing partnerships as the Official Energy Drink of the Dallas Stars and Dallas Mavericks. The energy drink line has been bolstered by high-profile co-branded releases, including a collaboration with UFC Champion Sean O'Malley under the Suga Sean x RYSE Energy label.

A defining differentiator for RYSE is its licensed flavor collaboration strategy. The brand has partnered with well-known consumer brands including Little Debbie, Jet-Puffed, Kool-Aid, Country Time, and Skippy to create nostalgic, indulgent flavor profiles across its protein and pre-workout product lines. These collaborations have driven strong consumer engagement and repeat purchases. RYSE has won Protein Wars for four consecutive years, reflecting its reputation for taste and product quality within the competitive sports nutrition segment.

The brand distributes both direct-to-consumer via its own e-commerce platform and through major national retail partners, shipping domestically across the United States. Its rapid expansion into both specialty fitness retail and mass-market channels underscores its positioning as a crossover brand appealing to both core athletes and mainstream health-conscious consumers.