Rynkeby

Rynkeby Foods is a Danish beverage manufacturer specializing in fruit juices, nectars, smoothies, and lemonades sold under the Rynkeby, Frugtfrisk, and Rigtig brands. Founded and headquartered in Denmark, the company operates its own pressing facility on the island of Funen (Fyn), where it presses fresh apples and oranges to incorporate into its finished products. This on-site pressing capability allows Rynkeby Foods to blend freshly pressed fruit directly into its juice lines, delivering what the company characterizes as a more authentic, full-bodied flavor profile compared to standard reconstituted juice products.

The company's product portfolio spans several distinct categories. Its Frugtfrisk range includes not-from-concentrate (NFC) apple juice, orange juice, and blended apple-mandarin-carrot juice, all positioned as 100% pressed fruit with added vitamin C and no additional ingredients. The Frugtfrisk line also extends to from-concentrate juice variants and nectars, including apple, orange, and multifruit options containing a minimum of 50% fruit content. A newer product under the Frugtfrisk umbrella is the Vitamin Squeeze, a compact squeezable bottle format designed to add fruit flavor and vitamins to water on the go.

Under the Rigtig brand, Rynkeby Foods offers a range of 100% pressed juices — including apple, orange, and apple-mandarin-carrot varieties — as well as a line of lemonade drinks in flavors such as classic lemon, passion fruit and strawberry, and pink grapefruit with elderflower. The Rigtig Smoothie range includes blended options such as strawberry and blackcurrant, and mango with orange, marketed for direct consumption or as smoothie bowl bases.

Rynkeby Foods targets retail consumers across the Nordic region, with products designed for everyday family consumption, including morning beverages and on-the-go hydration. The company also operates Team Rynkeby, a well-known charitable cycling initiative in which participants ride annually to Paris to raise funds for children with critical illnesses, reinforcing the brand's visibility and community ties across Scandinavia.

With its own pressing operations, multi-brand portfolio, and range of product formats spanning NFC juices, from-concentrate juices, nectars, lemonades, and smoothies, Rynkeby Foods is a significant player in the Scandinavian chilled and ambient fruit beverage market.