Rx3 Growth Partners

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About

RX3 Growth Partners is an institutional growth equity firm focused exclusively on the consumer sector, with a particular emphasis on category-defining consumer brands. Founded by Nate Raabe, Aaron Rodgers, and Byron Roth, the firm combines deep financial expertise with unparalleled access to celebrity and influencer networks to help brands grow and scale. RX3 operates at the intersection of capital and culture, providing not only investment funding but also a robust suite of value-add services designed to accelerate brand development and market penetration. The firm partners with management teams at consumer brands, offering hands-on marketing support, industry and cultural insight, and strategic access to influential partners within their extensive community network. RX3's investment approach is distinguished by its dedicated value-add team, which supports portfolio companies across marketing, brand strategy, go-to-market planning, and strategic partnerships. The Head of Brand Strategy leads these operational efforts, ensuring that portfolio companies benefit from both financial backing and practical brand-building expertise. The firm's leadership brings decades of combined experience across investment banking, venture capital, private equity, and consumer brand management. Co-founder Byron Roth serves as Chairman and CEO of Roth Capital Partners, having raised over $100 billion for small-cap companies. Managing Partner Nate Raabe previously led Roth Capital Partners' private capital group and holds board positions at notable consumer and wellness brands including Therabody and Hydrow. Partner Andrew Costa brings senior-level experience from Morgan Stanley and J.P. Morgan, with a focus on retail, marketplace, and eCommerce transactions. RX3's portfolio reflects a broad consumer focus, spanning health and wellness, lifestyle, outdoor, and performance categories. The firm targets brands with strong cultural relevance and the potential to resonate with modern consumers across multiple channels. By leveraging its celebrity co-founder's network and institutional relationships, RX3 provides portfolio companies with access to premium partnerships and marketing opportunities that are typically out of reach for growth-stage brands. The firm's strategic advisory capabilities extend to go-to-market execution, digital and influencer marketing, and retail expansion strategies.

Services & Capabilities

Growth Equity Investment, Brand Strategy, Go-to-Market Support, Influencer and Celebrity Network Access, Marketing Support, Strategic Partnerships, Portfolio Management, Consumer Sector Advisory

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