Root & Seed Brands

Root & Seed is a Canadian-based company that specializes in creating conversation cards and digital tools designed to help families preserve their heritage and cultural stories. Founded by Anika Chabra and Jennifer Siripong Mandel, the company offers innovative products that bridge generational gaps and facilitate meaningful conversations between family members. Their flagship products include Family Edition conversation cards, Memoir Edition cards, and Workplace Edition cards, each designed to spark thoughtful discussions and capture important family narratives. The company also provides expansion packs for special occasions like birthdays, holidays (Diwali, Thanksgiving, Hanukkah, Christmas), making it easy for families to document their unique traditions and cultural practices. Root & Seed operates both a physical product line and a digital platform that allows families to record, store, and share their conversations in a secure, private family library. The company has been featured in major publications including Rolling Stone Magazine, Better Homes & Gardens, Family Tree Magazine, CBC News, and the Wall Street Journal. They also host 'The Root & Seed Podcast' which explores cultural inspiration and family heritage topics. Their mission centers on helping people claim, honor, document, and celebrate their unique cultures, identities, and stories, ensuring these precious narratives are preserved for future generations. The company serves families, cultural heritage enthusiasts, and organizations looking to strengthen workplace culture through storytelling.