rokdrinks.com

ROKiT Drinks is a premium beverages company with a diverse portfolio spanning spirits, beer, bottled water, and energy drinks. Operating under the mandate to 'Build the Mega Brands of Tomorrow, Today', the company sources, develops, and distributes a curated selection of high-quality drink brands targeting both retail consumers and trade channels across global markets.

Among its flagship offerings is ABK Beer, produced at the historic Aktien Brewery in Kaufbeuren, Bavaria — a facility with over 700 years of brewing heritage dating back to 1308. The brewery operates under strict quality standards originally codified by the Kaufbeuren Brewers Guild in 1325, which mandated the exclusive use of the finest barley, hops, yeasts, and local water. ROKiT Drinks maintains this legacy by preserving traditional brewing techniques and sourcing local ingredients hand-selected by its Master Brewer. ABK Beer has received multiple awards in recognition of its quality and craftsmanship.

On the spirits side, the company operates The ROKiT Distillery, a boutique craft facility located in Jackson, California. This distillery focuses on small-batch, handcrafted production of ultra-premium spirits, with an emphasis on artisanal methods and hands-on production techniques. The distillery's processes are rooted in traditional distillation practices adapted to modern standards, with the majority of production still performed by hand.

ROKiT Drinks also markets Bandero Tequila, a premium 100% blue agave tequila, further extending its spirits portfolio into the high-growth tequila category. In addition to alcoholic beverages, the company offers locally sourced bottled water and 100% natural energy drinks, rounding out its full-spectrum soft and alcoholic drinks business.

The company was co-founded by serial entrepreneur Jonathan Kendrick and John Paul DeJoria, co-founder of Paul Mitchell hair care systems and Patrón Tequila. This co-founder pedigree brings deep experience in building globally recognized consumer brands. ROKiT Drinks benefits from a global team of expert distillers and brewers dedicated to perfecting recipes and maintaining the integrity of each brand's production process.

With operations spanning the United States and Europe, and distribution reach that includes international markets, ROKiT Drinks positions itself as a premium, quality-first beverage company that competes across multiple drink categories simultaneously. Its differentiation lies in the authenticity of its sourcing — leveraging centuries-old brewing traditions in Bavaria alongside modern craft distillation in California — to deliver award-winning products at exceptional value.