Ritual
Ritual Beverage Company
Chicago, IL
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About
Ritual Beverage Company, now known as Ritual Zero Proof, is a leading producer of non-alcoholic spirit alternatives. They create alcohol-free versions of traditional spirits that mimic the taste, flavor, and sensation of alcoholic beverages. The company was founded in Chicago and has become the fastest-growing spirit alternative both on and off premise. Their products have received high acclaim, being certified 98/100 Platinum by the Beverage Testing Institute. Recently acquired by Diageo in September 2024, they continue to innovate in the non-alcoholic beverage space.
Services & Capabilities
The company specializes in producing high-quality non-alcoholic spirit alternatives using natural botanicals and high-quality ingredients. They offer alternatives to traditional spirits like whiskey, tequila, and rum, focusing on delivering authentic taste profiles without alcohol. Their products are designed for conscious consumption and are distributed through both retail and on-premise channels.
Brands
Ritual
News
Report: Consumers, Categories Growing for Non-Alc Brands
Report: Consumers, Categories Growing for Non-Alc Brands
A new report by spirit accelerator Distill Ventures highlighted non-alcoholic beverages and spiri...
Ritual Zero Proof Announces Minority Investment from Diageo Through Distill Ventures
Ritual Zero Proof Announces Minority Investment from Diageo Through Distill Ventures
Ritual Zero Proof, the first spirit alternative distilled in America that echoes the taste and sm...
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