Restock

Restock is a B2B software platform designed to serve as the connective layer between brands, distributors, and retailers in the consumer packaged goods industry. The platform consolidates distributor data exports from major distribution systems into a single, live view of stock on hand, depletions, and proof of delivery — eliminating the fragmented, email-heavy workflows that typically characterize trade route management. Restock is built for emerging and established CPG brands, regional and national distributors, and retail operators seeking real-time visibility into their supply chain from supplier to shelf. At its core, the platform reconciles data from every distributor, store, and SKU into one clean record. Rather than requiring a full migration, it reads from software already in use — accepting CSV and Excel uploads today, with EDI and QuickBooks integration on the roadmap. Any data that cannot be automatically matched is held in a review queue rather than estimated, ensuring data integrity throughout. The platform delivers five primary operational functions in a single workspace: territory and coverage mapping, field rep activity tracking, track-and-trace with GPS and delivery photo confirmation, stack integration with existing tools, and a unified supplier-distributor communication thread covering orders, depletions, and alerts. Its live map plots every retail account and territory, flags coverage conflicts before assignment, and provides brands with county-level distributor discovery. The rep view gives brand managers real-time insight into field activity — check-ins, cases moved, and orders per stop — as it happens. Restock has mapped over 357,000 retail outlets across all 50 U.S. states, with coverage across 289 distributors. Approximately 70.7% of mapped outlets carry a cold case, making the platform particularly relevant for temperature-sensitive CPG categories such as beverages and refrigerated snacks. Each customer workspace is fully isolated at the row level — data is never pooled across clients or sold to third parties, and full record export is available at any time. A SOC 2 audit is currently in progress, with controls already in place. In addition to its operational platform, Restock operates a marketplace layer where emerging CPG brands can list themselves to be discovered by distributors actively seeking new products to carry. Contact information is exchanged only upon mutual opt-in from both parties. Pricing is structured across two tiers: a self-serve Marketplace plan at $299 per month aimed at emerging brands and smaller distributors, and a quoted Platform plan for established operators running real volume, which includes full network setup, integrated ordering and invoicing, and all marketplace features. The platform is currently in beta and open for applications from qualifying brands and distributors.