ReGrained

Upcycled Foods, Inc., operating under the ReGrained brand, is a pioneering B2B ingredient supplier and food innovation partner specializing in upcycled food ingredients and circular economy solutions for the food and beverage industry. Founded by Dan Kurzrock and Jordan Schwartz, the company traces its origins to a UCLA homebrewing project that produced surplus spent grain, which the founders transformed into nutritious bread—eventually evolving into a full-scale upcycled ingredient and food innovation platform.

The company's flagship product line, ReGrained SuperGrain+®, is derived from brewers' spent grain and serves as a versatile, formulation-ready ingredient that enhances flavor, fortifies nutrition, and supports sustainability storytelling for CPG brands. Beyond spent grain, the company has expanded its portfolio to include upcycled teas, cocoa substitutes, syrups, purées, and unique fruit ingredients, offering food manufacturers a broad range of functional, climate-smart options.

ReGrained operates across two primary business lines. The first is its upcycled ingredient portfolio, which supplies nutritious and functional ingredients to food and beverage manufacturers, retailers, foodservice operators, and ingredient suppliers. The second is The Upcycled Food Labs, an innovation services division that acts as an embedded extension of client teams. This division provides end-to-end services including opportunity discovery, business case development, product formulation and prototyping, consumer research and sensory validation, scale-up and commercialization support, and market launch strategy.

The company works with a wide range of clients across the food system, from global CPG brands and ingredient multinationals to retailers and scrappy startups. Notable partnerships include a collaboration with Kroger to integrate ReGrained SuperGrain+® into private label bread products—resulting in the launch of three SKUs across 1,800 stores in 18 states—and a co-development project with Kerry Group to produce the world's first upcycled protein crisp, delivering elevated protein and fiber content compared to conventional alternatives.

ReGrained is closely aligned with the Upcycled Certified® certification standard, positioning its ingredients and partnerships within a credentialed, fast-growing market segment. With 568 products now carrying the Upcycled Certified® seal and 57% of consumers expressing interest in upcycled foods, the company targets the intersection of consumer demand, sustainability mandates, and supply chain innovation. Its mission centers on better aligning the food supply with environmental and human health outcomes by transforming food waste into commercially viable ingredients and products.