Raw Generation

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About

Raw Generation is a family-owned health and wellness company founded in 2012 that specializes in cold-pressed juice cleanses, weight loss systems, and detox products. The company offers a comprehensive range of raw, plant-based nutritional products including their flagship Skinny Cleanse which helps customers lose up to 8 pounds in 5 days, Protein Cleanses for workout support, Lower Sugar Cleanses for low-sugar detox, and various weight loss systems like the Stay Skinny Method and Protein Method. All products are made from 100% raw, cold-pressed fruits and vegetables with no pasteurization, pressure treatment, added sugars, or preservatives. The company flash-freezes their juices to preserve freshness, flavor, and nutritional content. Raw Generation serves health-conscious consumers seeking natural weight loss solutions, detox programs, and nutritional support. Their products are gluten-free, dairy-free, soy-free, non-GMO, kosher certified, and vegan verified. The company has been featured in major publications including People Magazine, Essence, New York Post, PureWow, and PopSugar, with People Magazine naming them the Best All-Around Juice Cleanse of 2023. Led by Chief Nutrition Officer Lisa Testa, M.S., a Holistic Nutritionist with 20 years of experience, Raw Generation focuses on helping customers achieve sustainable weight loss and improved health through raw food nutrition rather than restrictive dieting.

Services & Capabilities

Raw Generation specializes in manufacturing and direct-to-consumer sales of cold-pressed juice cleanses, plant-based smoothies, and nutritional supplements in the consumer packaged goods industry. The company operates a flash-freezing production process that preserves nutritional content without pasteurization or pressure treatment. Their core capabilities include product formulation and development of raw, organic juice blends, custom cleanse programs, subscription-based delivery systems, and nutritional consulting services. They serve the health and wellness CPG market with products targeting weight loss, detox, and nutritional support segments. The company has developed proprietary blending techniques for combining fruits, vegetables, and plant proteins while maintaining raw nutritional profiles. Their distribution model focuses on e-commerce direct sales with nationwide shipping capabilities.

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