rae

Rae Wellness is a direct-to-consumer dietary supplement brand founded in 2019 with a mission to make high-quality wellness products accessible and affordable. The company was built on the premise that effective supplements should not carry a premium price tag, positioning itself as an alternative to overpriced wellness brands in a crowded market. Rae Wellness develops and sells a line of capsule-based supplements targeting everyday health and well-being needs, including gut health, stress management, mood support, and hormonal balance.

The product lineup includes Pre + Probiotic Capsules, DeStress Capsules, In The Mood Capsules, and Rebalance Capsules, all retailing at an accessible price point of $19.99 USD. The Pre + Probiotic formula features a proprietary blend of fourteen probiotic strains — including Lactobacillus acidophilus, Bifidobacterium breve, L. rhamnosus, L. plantarum, B. longum, and others — alongside apple cider vinegar to support gut flora balance, digestive comfort, and regularity. Packaging is designed with sustainability in mind, featuring reusable and recyclable jars with mint desiccant tabs for product freshness.

All Rae Wellness products are formulated to meet key consumer quality standards: they are vegan, gluten-free, and non-GMO, and contain no harmful fillers, colorants, or artificial preservatives. These formulation standards reflect the brand's commitment to clean-label transparency and ingredient integrity, appealing to health-conscious consumers who scrutinize supplement labels.

Rae Wellness primarily serves a direct-to-consumer market through its e-commerce platform, with a strong community-driven presence and influencer engagement. The brand targets women seeking accessible, trustworthy wellness solutions across categories such as digestive health, stress relief, and hormonal balance. Its founder-led narrative and values-driven identity distinguish it within the competitive wellness supplement space, emphasizing authenticity, inclusivity, and nourishment from within.