Mindful & Good

Mindful & Good is a woman-owned, B Corp Certified design studio specializing in sustainable branding, packaging, and web design for purpose-driven businesses. Founded in 2000 and based in Charlotte, NC, the agency partners with natural, organic, and socially conscious brands across industries such as food & beverage, health & wellness, beauty, fashion, hospitality, and regenerative agriculture. Mindful & Good’s mission is to build brands that not only stand out but stand for something, helping clients connect with conscious consumers and drive meaningful change in climate action, sustainability, and social impact.\n\nThe studio offers a comprehensive suite of services including brand identity, brand strategy, creative direction, environmental design, naming and messaging, packaging design, print design, signage and wayfinding, sustainability strategy, and web design and development. Their approach combines over 20 years of expertise with a commitment to creating brands that drive social, environmental, and economic impact.\n\nMindful & Good’s client roster includes startups, established CPG brands, and Fortune 500 companies. Notable clients and projects featured on their website include Darnell & Co, Sonreír Coffee, SuperLife, Charlotte VegFest, Flora Farm, Maíz Agua Sal Tortilleria & Agave Bar, Old North Shrub, Finicky Foods, Milk Glass Pie, Good Karma Ranch, Piercing Sun Consulting, Pure Intentions Coffee, Nourish & Plant Joy, For the Love of Dutch, Sweet’s Elderberry, Muddy River Distillery, and Inizio Pizza Napoletana.\n\nThe agency’s work has been recognized for its impact on client growth, brand recognition, and sustainability leadership. Mindful & Good is a member of 1% for the Planet and donates a portion of all sales to environmental and social causes. Their founder, Rachel Martin, is an award-winning designer and creative director dedicated to using design as a force for good.\n\nMindful & Good’s expertise in CPG branding, packaging, and web design has helped clients achieve increased sales, successful rebrands, and recognition in competitive markets. The agency’s values-driven approach and long-term client relationships are reflected in numerous testimonials highlighting their professionalism, creativity, and commitment to positive change.