Racconto Italian Foods

Racconto is an authentic Italian food brand founded in 1973 by the Mugnolo family, rooted in a tradition of sourcing and sharing hand-selected foods from Italy with American consumers. The company was established with a mission to bring the genuine flavors of Naples and broader Italian culinary culture to the United States, beginning with a focus on pasta and tomatoes before expanding across four generations into a full portfolio of Italian specialty foods.

Today, Racconto offers a wide range of authentic Italian food products including pasta, tomatoes, olive oils, vinegars, condiments, and more. The brand prides itself on hand-selecting every product it carries, sourcing regionally from across Italy — from bustling city piazzas to small farm villages — to ensure authenticity and quality in every item. This curated, travel-based sourcing philosophy distinguishes the brand from mass-market Italian food labels and positions it as a premium, heritage-driven offering for retail consumers.

The company also markets products under the Bella Terra sub-brand, described as 'Italian for Beautiful Earth,' which emphasizes 100% all-natural ingredients with no additives and carries a Certified Organic designation. This signals Racconto's commitment to offering clean-label, certified product lines alongside its traditional Italian offerings, catering to health-conscious consumers seeking both authenticity and transparency in ingredients.

Racconto operates as a consumer-facing brand with retail distribution through partner channels, as indicated by its 'Shop our Partners' call-to-action. The Mugnolo family name carries significant brand equity, serving as a quality assurance marker prominently featured in the company's messaging. With nearly five decades of history and four generations of family involvement, Racconto represents a well-established presence in the specialty Italian foods segment of the U.S. CPG market, targeting both everyday consumers and food enthusiasts seeking genuine Italian culinary experiences.