Quench VC

Quench Ventures (formerly operating under the domain quenchvc.com) is a specialized venture investment and operating platform focused exclusively on the beverage and beverage technology sector. Founded and led by John Green, a seasoned operator with over three decades of experience across finance, beverage, and brand building, the firm blends capital deployment with hands-on operational support to help founders build enduring, category-defining consumer brands. The platform is purpose-built for the beverage industry, recognizing that while barriers to entry are low, achieving meaningful and sticky scale requires deep operational expertise, strategic capital, and industry-specific relationships that most generalist investors cannot provide. Quench Ventures invests in early-stage and growth-stage beverage and beverage technology companies, taking active roles as co-founders, investors, advisors, and board members across its portfolio. Its value proposition extends well beyond a check: the firm embeds experienced operators directly into portfolio companies, providing fractional executive support across functions including finance, HR, marketing, and investor relations. This model allows founders to reclaim critical bandwidth and focus on strategic growth priorities rather than operational execution. The firm's portfolio includes notable beverage brands such as SipMARGS, oHy, Libby Non-Alcoholic Wines, Better Booch, and The Finnish Long Drink, demonstrating a broad appetite across alcoholic, non-alcoholic, and functional beverage categories. John Green's track record includes successful exits from Founders Brewing Co., where he served as Executive Chairman, and The Finnish Long Drink, which exited in 2026. Within the Quench platform, Green also founded Crush Labs, a wine innovation studio dedicated to reimagining the wine category. The leadership team at Quench Ventures brings complementary depth across finance, creative, and brand strategy. Chief Financial Officer Tony Eimers, a CPA with a background in investment management and family office operations, oversees financial strategy, governance, tax planning, and treasury functions across the firm and its affiliated entities. Director of Finance and Asset Management Courtney Enghauser contributes over 25 years of private equity-backed operational finance experience, having supported more than 50 acquisitions through her tenure at The Jordan Company. Chief Creative and Marketing Officer Rick Fortier brings senior creative and brand marketing experience from Founders Brewing Co. and Molson Coors, providing portfolio companies with fractional CMO and executive creative direction. Quench Ventures structures investments through Special Purpose Vehicles (SPVs) and maintains an active network of beverage-savvy investors and industry operators. The firm's shared learnings model is designed to help founders avoid costly mistakes, compress timelines, and access introductions that would otherwise take years to cultivate independently. Quench Ventures is positioned as a true platform investor in the CPG beverage space, combining capital, operational expertise, creative resources, and a curated network to support founders from early formation through successful exit.