QC Malt

QC Malt is a malted beverage brand created by the Quaker City Malting Company, positioned between a traditional beer and a hard cider. The product is made with classic, wholesome ingredients including barley, pure cane sugar, sassafras, birch, and lemon, reflecting a recipe inspired by historical malt brewing traditions. The brand was developed by Steven Grasse, founder of Quaker City Mercantile, an alcoholic beverage branding and product development consultancy with an associated distillery in New Hampshire. QC Malt was produced in partnership with global spirits company Diageo, reflecting a collaboration between an independent creative studio and a major beverage manufacturer to bring the product to market. As part of Quaker City Mercantile's broader body of work, QC Malt sits alongside other beverage brands and projects the studio has originated or helped shape, including Hendrick's Gin, Sailor Jerry Rum, Lo-Fi Aperitifs, and the resurrection of Narragansett Beer, among others. The studio's approach, which it terms 'Brand Mysticism,' emphasizes building layered, culturally resonant brand worlds rather than simple product packaging, and QC Malt reflects that philosophy in its blending of historical ingredients with contemporary craft beverage positioning. While detailed information on QC Malt's current production scale, packaging formats, or distribution footprint is not provided, the brand is presented as a distinctive entrant in the space between beer and cider categories, aimed at consumers interested in classic, ingredient-driven malt beverages with a strong brand narrative behind them.