I'm parched! Vodka by Pro-tini

I'm parched! Vodka by Pro-tini is a Texas-based spirits company pioneering a new category of functional alcoholic beverages by infusing ultra-premium vodka with plant-based protein and superfoods. Founded by entrepreneur Michelle Parchman, the brand was born from a personal wellness journey that sought to reconcile a love for cocktails with a commitment to health and fitness. The result is a unique, clean-label vodka designed for wellness-minded, fitness-forward consumers who value both purity and play in their lifestyle choices.\n\nThe flagship product, I'm parched! vodka, is crafted from organic, gluten-free grains and enhanced post-distillation with a proprietary blend of plant-based protein and nutrient-rich superfoods sourced from Hawaii and South Africa. This innovative approach preserves the full integrity and potency of the ingredients, resulting in a spirit that is unflavored by design but delivers a smooth, silky mouthfeel with a subtle floral finish. The vodka is free from added sugars, carbs, and artificial flavors, making it suitable for a wide range of dietary preferences, including vegan, organic, and gluten-free lifestyles.\n\nThe company emphasizes transparency and quality, with every ingredient being FDA-approved and ethically sourced. The vodka is classified as a "flavored vodka" by U.S. federal labeling rules due to the addition of protein, but it remains all-natural and unflavored in taste. The product is positioned as a versatile spirit that can be sipped neat, mixed into signature Pro-Tini™ martinis, or incorporated into a variety of health-conscious cocktail recipes featured on the company's website.\n\nI'm parched! Vodka has garnered significant recognition in the spirits industry, earning multiple SIP Awards, including Gold, Platinum, Innovation Award, and Consumer's Choice in 2023 and 2024. The brand's bottle design is both functional and award-winning, featuring a sculpted bamboo cap that allows for sipping directly from the bottle.\n\nDistribution is focused on both retail and direct-to-consumer channels. The vodka is available at select retailers in Texas, including AnArte Gallery, Alamo City Liquor, Monarch Liquor Stores, Wiggy’s Liquor Store, Twin Liquors, and Spec’s, as well as nationwide through the company’s website. The brand targets health-conscious consumers, athletes, and those seeking a "smarter way to indulge" without compromising on quality or wellness goals.\n\nKey product features include:\n- Ultra-premium, Texas-made vodka\n- 40% ALC/VOL (80 Proof), 750ML bottle\n- Organic, plant-based, gluten-free, vegan, and sugar-free\n- Infused with protein and superfoods post-distillation\n- Smooth, clean taste with a floral finish\n- No added sugar, no carbs, 60 calories per serving\n- Award-winning design and industry recognition\n\nThe company’s marketing highlights the balance between wellness and enjoyment, encouraging consumers to "Sip Strong. Live Well." and to upgrade their cocktail experience with functional ingredients. The founder’s story, customer testimonials, and a robust recipe section reinforce the brand’s commitment to innovation, quality, and consumer empowerment in the spirits market.\n\nNotable clients and partners include major Texas retailers and a growing base of nationwide consumers who value both taste and health. The company continues to expand its reach through strategic retail partnerships and online sales, positioning itself as a leader in the emerging category of functional spirits.