Pronghorn

Pronghorn is a standalone business focused on creating a template for effectively diversifying any industry. Starting with the spirits industry, Pronghorn is laying the groundwork to develop a scalable methodology that can be applied to other industries and communities in the future. By leveraging capital investment, incubation, and recruitment initiatives, Pronghorn is actively building this template by accelerating access to the spirits industry for under tapped businesses and individuals. Co-founded by industry veterans Dia Simms, Erin J. Hall, and Dan Sanborn, Pronghorn embodies the endurance and speed of its namesake, the fastest land mammal in North America. Pronghorn believes that creating meaningful, lasting change is a marathon, not a sprint.

Purpose

Our purpose is to develop a template for how to effectively diversify any industry. We are starting with the spirits industry and under tapped communities, creating a model that can transform industries beyond.

Mission

Our mission is to diversify the spirits industry by investing in executives and entrepreneurs in a sustainable and scalable way by 2032.

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