Priority Pak

Priority Pak is a third-party logistics (3PL) company founded in 1982 and headquartered in Valencia, California. With over four decades of operational experience, the company provides comprehensive fulfillment and logistics management solutions tailored to businesses across multiple industries, including consumer products, promotional and licensed merchandise, healthcare, automotive, building products, publishing, public radio, and packaged food (human and pet). Priority Pak serves a broad client base ranging from early-stage enterprises to established brands, offering scalable services that support growth across multiple sales channels including direct-to-consumer e-commerce, wholesale, and Amazon marketplaces. The company's e-commerce fulfillment capabilities are powered by the Extensiv OMS/WMS platform, which integrates with Shopify and more than 100 other popular online software platforms, enabling seamless order processing and timely delivery to D2C customers. For wholesale clients, Priority Pak manages fulfillment across the full spectrum of retail channels, from independent specialty retailers to major big-box stores. Its Amazon fulfillment expertise spans both Seller Central — covering Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM) models — and Vendor Central programs. Kitting and assembly services are another core offering; the company sets up Bills of Materials within its Extensiv WMS for all kitted products and manages the assembly process through to finished goods readiness. Priority Pak also has deep roots in promotional distribution, tracing its heritage back to new product launch programs from the 1980s and 1990s for automotive, hospitality, technology, and beverage brands. Today, the company continues to assemble promotional point-of-purchase (POP) displays and product sample kits for distribution to hundreds or thousands of locations in support of client marketing initiatives. Food safety is a demonstrated priority: Priority Pak has committed to Good Distribution Practices by completing an annual GDP audit conducted by NSF International, ensuring rigorous standards of cleanliness and process control for packaged food brand clients. These standards benefit all fulfillment clients across the facility. The company positions itself as right-sized — agile enough to offer fast, flexible, and customized solutions while maintaining the infrastructure and resources to handle large and complex fulfillment programs. Its account management and production teams are oriented around continuous improvement in service quality, technology adoption, and industry knowledge.