Premier Foods plc

Premier Foods is one of the United Kingdom's largest ambient food manufacturers, employing over 4,000 people across 13 manufacturing sites and offices throughout the UK. The company operates primarily in the ambient food sector, one of the largest segments within UK grocery, and its portfolio of iconic brands reaches 90% of UK households. Premier Foods competes across several key grocery categories including Flavourings and Seasonings, Quick and Easy Meals, Ambient Desserts, Global Cuisines, Breakfast On-the-Go and Granola, and Ambient Cakes within the Sweet Treats segment.

The company's brand portfolio includes well-recognized names such as Mr Kipling, Ambrosia, Angel Delight, Batchelors, Sharwood's, The Spice Tailor, Cadbury Cake, and Birds, among others. These brands are category leaders with high household penetration and strong consumer loyalty built over many decades. Premier Foods also operates a significant non-branded food business that manufactures cakes and desserts on a private-label basis for major UK food retailers, demonstrating its co-manufacturing capabilities alongside its branded operations.

Manufacturing is predominantly UK-based, with the company sourcing approximately 62% of its ingredients from British suppliers and farmers, including orchards and dairy farms, many of whom have maintained supply relationships with Premier Foods for over 10 years. This long-standing supplier network underpins the quality and consistency of the company's product output across its diverse portfolio.

Premier Foods supplies a broad customer base including major UK supermarkets, discounters, convenience stores, wholesalers, e-commerce channels, and foodservice operators. Distribution is managed through a centralised hub delivering across the UK and to international markets. The company operates a multiformat, multichannel approach to ensure broad market coverage.

The company has a growing international presence as part of its strategic growth agenda. In Australia, Premier Foods holds market-leading positions in the ambient cake and Indian cooking sauce categories with shares of 15% and 25% respectively, supported by brands including Mr Kipling, Cadbury Cake, Sharwood's, and The Spice Tailor. Operations in New Zealand, North America (Canada and the United States), and the EMEA region are expanding, with new retail listings being secured across France, Germany, Switzerland, Belgium, the Netherlands, the Middle East, and the UAE.

Premier Foods' competitive strategy is driven by its proprietary Branded Growth Model, which integrates consumer insight, new product development, sustained marketing investment, and retail partnership management. The model informs product innovation and category expansion, helping the company maintain brand relevance and drive consistent revenue growth. Its strategic pillars are designed to deliver long-term sustainable growth while funding continued brand investment and delivering value across its stakeholder base.