A Chicago-headquartered beef brand selling 100% grass-fed and grass-finished beef under the trademarked line "Beef Done Differently". The central claim is that the cattle are pasture-raised for life and never finished on grain, which the company positions explicitly against the wider grass-fed market where finishing on grain is common. The beef carries no added hormones and no antibiotics, is a single whole-ingredient product, and is marketed on protein and iron content alongside flavour. Cattle are sourced from pastures in Australia, New Zealand and the United States from trusted, certified farmers, and every supplier is held to a 15-point standard covering flavour and animal care. The retail range covers steak cuts and grinds: petite sirloin positioned for everyday cooking, New York strip, filet mignon, ribeye described as heavily marbled, and a 95% lean ground beef the company calls one of the leanest grinds on the market. Product attributes flagged on pack and site include paleo, pasture raised, halal, Whole30 and 100% grass fed and finished; the FAQ additionally addresses humane raising, vaccine use, GMO status and freezer life. Distribution is through grocery retail rather than direct sale - the site's primary calls to action are a store locator and 'Find Pre Near You' - supported by recipe content, cooking guidance and an educational Learn section. Consumer support runs through a Chicago office at 651 W. Washington Blvd, a toll-free line and email, with an active presence on Instagram, YouTube, Pinterest, Threads and Facebook.